One of the key challenges with performance management is selecting what to measure. This puts you in a better position to manage your performance proactively. Knowing how the different areas of your business are performing is valuable information in its own right, but a good measurement system will also let you examine the triggers for any changes in performance.
While many small businesses can run themselves quite comfortably without much formal measurement or target-setting, for growing businesses the control these processes offer can be indispensable. Performance measurement and target-setting are important to the growth process.
The importance of measurement and target-setting
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