Major brands have doubled their Instagram story's usage in the last yearĢ. Let's dive in! Instagram stories data for 2021ġ. What format should they have - image or video?Īnswers for these questions and many others are to be found in the analysis of 962,402 Instagram stories and their performance through January 2020 - October 2021. So, there's no wonder more and more brands have shifted their strategy and started getting more proactive and creative with their Instagram story creation process.Īs for organic Instagram stories, this post type is great for increasing brand awareness and helping brands create stronger relationships with their customers.īut how many stories should brands post to achieve that?
Like it's the case with Instagram Reels these days, Instagram stories were also a top feature that won over the Instagram users in the blink of an eye since their first integration into the platform.įor the time being, Instagram stories are the most converting ad type on Instagram, as our study related to Instagram vs.
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